Rihanna Disrupts Luxury Fashion World, Joining LVMH With 'Fenty' Brand
The 31-year-old Barbadian singer has partnered with the historic LVMH Moët Hennessy Louis Vuitton fashion house, becoming the first woman of color to have a label under LVMH and the first woman to start an original brand for the world's largest luxury group.
The new label is named Fenty, after the last name of the singer (born Robyn Rihanna Fenty). It's an expansion of her cosmetics empire of the same name, launched in a 2017 partnership with LVMH.
The Paris-based Fenty line, which will include ready-to-wear clothing, shoes and accessories, will launch this spring 2019 season as the first house established by the group since Christian Lacroix in 1987, joining legacy brands like Dior, Givenchy and Fendi.